New Zealand firm Simcro selects Lawrence for its North American headquarters

A New Zealand animal drug delivery company said Tuesday it will establish its North American headquarters in Lawrence.

Simcro, which develops specialized items such as injectors, nozzles and fan sprays for large and small animals, is leasing space at the Bioscience & Technology Business Center. The company has signed a three-year lease in the small-business incubator facility and said it plans to begin hiring employees.

Andrew Shepherd, president of Simcro North America, will be based here. The company did not disclose any hiring details.

Simcro said it selected this area because it wanted to be in the Kansas City Animal Health Corridor, a region anchored by Manhattan, Kan., to the west and Columbia to the east. The corridor is home to more than 300 animal health companies.

Shepherd said in a statement that the region “has everything we need to be successful in this market, including the concentration of talent and customer base.”

Simcro has stepped up its growth plans since The Riverside Co., a U.S. private equity firm, invested in it last year. Simcro was founded in 1993.

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